Sustainability approach

We’ve worked consistently to integrate corporate responsibility and sustainability across every aspect of our business.

Corporate responsibility and sustainability is an indispensable part of Coca‑Cola HBC’s culture. It guides our decisions and long-term investments to ensure we deliver lasting value.

Our business strategy is built on the fundamental principle of creating and sharing value with all of our stakeholders: consumers, customers, communities, employees and shareholders. This defines how we run our business, carry out our activities and develop our relationships.

We work with our stakeholders to identify the material issues to our business. Our sustainability commitments come from linking our material issues to our strategic priorities.

The three strategic objectives at the core of Coca‑Cola HBC’s sustainability approach are

  • Promoting health & wellness
  • Minimising our environmental impact
  • Giving back to our communities
Move It Week promoting informed choices

Health & wellness

We promote health & wellness through:

  • Using evidence-based science
  • Innovating
  • Offering choice
  • Informing with transparency
  • Marketing responsibly
  • Encouraging active and healthy living

More about health & wellness

Water bottle filling line
When blowing Römerquelle bottles, the air wizard helps to reduce CO2 emissions by 18,000 kilograms on a yearly basis.


We minimise our environmental impact in the whole value chain through implementing, where appropriate, specific targets to:

  • Reduce our water, energy usage and produced waste
  • Drastically decrease our Green House Gas (GHG) emissions
  • Improve packaging, increase recovery and recycling, decrease waste to landfill
  • Source sustainably

More about environment

Coca‑Cola Hellenic Natural Capital Impact Valuation study

Natural Capital is the stock of renewable and non-renewable natural resource that combine to yield a flow of benefits to people (reference: Natural Capital Coalition).
To understand our impact, we used the methodology of the Natural Capital Protocol, and evaluated our environmental impact across our entire value chain.
Our study translates Life Cycle Analysis (LCA) indicators into a monetary value. 
Final impact is the costs that society is bearing as a result of our activities in the value chain.

Twelve environmental externalities were evaluated:

  • Non-renewable energy use
  • Aquatic ecotoxicity
  • Aquatic eutrophication
  • Land occupation
  • Human toxicity, carcinogen
  • Human toxicity, non-carcinogen
  • Ionizing radiation
  • Respiratory effects (Particulate matter)
  • Ozone Depletion
  • Photochemical oxidation (smog creation)
  • Global warming
  • Water withdrawal (water consumption)

More about environment

Coca‑Cola Hellenic Natural Capital Impact Valuation study
Distaster relief operation in Hungary
Emergency relief support during floods


We’re giving back back to our communities by:

  • Creating a positive socio-economic impact where we do business
  • Supporting community water and environment stewardship programmes
  • Implementing internship programmes and partnering with educational institutions to address youth employment
  • Partnering with international societies to provide emergency relief across our footprint

More about communities

Ultimately, our sustainability approach is translated into specific commitments that we aim to reach by 2020 or earlier.

To build trust with our communities, at Coca‑Cola HBC we recognise the importance of a comprehensive governance framework that reduces risk across the value chain. Where appropriate, this makes use of the benefits of being part of the Coca‑Cola system.

We are committed to strong corporate governance and leadership, as well as transparency in our disclosures. We regularly report on our progress against our ambitious strategies and long-term targets.