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Delivering for our customers


We manage our operations in the best interest of our customers, suppliers and employees, aiming for operational excellence across the value chain.


Our customers – from hypermarkets to neighbourhood cafés – are at the heart of everything we do.


Where we operate

We operate in 28 countries - it’s the most diversified footprint in the Coca‑Cola system and allows us to remain innovative in the face of market needs and conditions.

Sales and customers

Example bottles of the Coca-Cola HBC product range

Marketing and merchandising

We develop strong customer relationships by focusing on great marketing promotions and merchandising at the point of sale.

Coca-Cola HBC representative with a customer

Customer satisfaction

At Coca‑Cola HBC, we make sure that we’re easy to do business with.

Cappy drink in the marketplace, Romania


We build partnerships that create sustainable value and profitable growth for both our business and our customers, across all key channels.

From manufacturing to delivery, our commitment and expertise is what helps us to win in the marketplace.

From plant to shelf

Market profiles

Coca-Cola HBC delivery truck in central Vienna

Established markets

Our established markets contributed 28 percent of sales volume in 2018.

Coca Cola HBC delivery truck in Dubrovnik

Developing markets

Our developing markets contributed 20 percent of net sales volume in 2018.

Coca-Cola HBC delivery truck passing Moscow Red Square

Emerging markets

Our emerging markets contributed 52 percent of net sales volume in 2018.

Our supply chain

Coca-Cola palettes being loaded to a truck

Supply chain

Our supply chain plays a central role in our business, ensuring that, in all our processes, we minimise our environmental impact and ensure sustainability in our value chain.

Coca-Cola HBC employee checking creates of Coca-Cola

Our suppliers

Interested in becoming a Coca‑Cola HBC supplier? Find out what it takes.

Our stories