Our business model is at the heart of everything we do. It defines the activities in which we take part, the relationships on which we depend and what we want to achieve in order to create value for all our stakeholders in the short, medium and long term.

Our resources

It starts with our resources. We manage the resources available to our business carefully:

Coca-Cola Company logo

We add value by


Working with our partner The Coca‑Cola Company...

Coca-Cola HBC employee with a customer


Serving our customers effectively so they can satisfy consumers' refreshment needs... 

Friends enjoying Coca-Cola


Meeting consumers' evolving preferences and operating a sustainable, responsible business in the communities where we work...  

Recycling plastic shreds


Working with suppliers, so we can focus on what we do best...

Coca-Cola palettes being loaded to a truck


And manufacturing cost efficiently, helping us to produce products responsibly and contributing to our profitability.

Sharing value

By running a profitable, sustainable, responsible business, we create value which is subsequently both retained by our business, making it stronger, and shared with all of our stakeholders.